Positioning · Public health

What the market separates, MediRec brings together.

In public health software, product maturity, real-world fit and municipal autonomy almost never come together — each solution solves one or two and gives up the rest. MediRec is the point that unites all three.

The positioning quadrant

Two axes, two pains the market doesn't solve together: product maturity and real-world fit. Color shows autonomy — who hands the technology to the municipality, and who locks the client in.

PRODUCT MATURITY Product + integration + AI Tech solution Generic Fit to the front line REAL-WORLD FIT OPERATIONAL, BUT GENERIC OPERATIONAL + FIT TO FRONT LINE FIT, BUT FROM SCRATCH Hospital EMRs hospital record Federal tools national standard SUS management suites municipal management Primary care record vendor-locked Municipal regulation legacy, bespoke In-house build from scratch, bespoke MediRec operational · AI · front-line fit autonomy for the municipality COLOR = AUTONOMY Autonomous — public autonomy possible Vendor-locked

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What the quadrant reveals: each category solves one or two axes and gives up the rest. Only MediRec occupies the top-right corner — operational, fit to the front line and autonomous, at the same time.

Each point represents a category of solution, not a company.

Why the corner is almost empty

The corner isn't empty by chance, but by business model. Suites and EMRs live on recurring revenue: the client rents forever and never receives the code. Opening a path to ownership would destroy their own revenue source — so they don't cross to the autonomy side.

For the market, dependence is revenue. Autonomy, therefore, stays out of reach.

MediRec's only neighbors on that axis — in-house builds and federal tools — are autonomous, but sit well below in maturity and depth.

Why MediRec is there

Reaching the top-right corner takes five pieces at once. Each category delivers one or two; only MediRec brings all five together.

01

Operational product

Already live, in production in Rio's municipal network since the 2025 pilots — with results measured in the field, not promised.

02

Integrates, doesn't replace

Integrates with the systems the network already uses — SISREG, SER, GAL, SISCAN, SINAN, eSUS, labs — without replacing them. Where there's a gap, it delivers its own modules. It integrates, complements or combines, depending on the network.

03

AI with human validation

Intelligence applied to the real regulation flow, calibrated on the official protocols and always with mandatory human validation. The only one in the SUS ecosystem to bring AI to the front line of regulation.

04

Built with the front line

Every feature is born from those who use it — community health workers, doctors and regulators. The license includes continuous evolution, with no per-feature charge and no budget lock.

The structural differentiator
05

Capacity without lock-in

Through the Technology Ownership Program, the municipality can move toward a perpetual license of use, with the source code held in custody. The intellectual property remains with 2BLP; what transfers is the right of use and the network's operational autonomy. It's the only model in this market that builds public patrimony instead of dependence.

Proof of impact at real scale

Results measured in the real operation of Rio's network.

−50%fewer returned referrals, vs. the prior year
~40%fewer request errors over total volume
~700cases with oncological indications prioritized across ~10k exams

Reduction in returns per memorandum from the Primary Care Subsecretariat (S/SUBPAV No. 16/2026).
Oncological prioritization: test conducted April–June 2025, in collaboration with Rio's Regulatory Complex.

The synthesis

A unique position

Only MediRec brings together, at the same time, product maturity, integration with what already exists, AI at the front line under human validation, co-creation with the front line and operational autonomy for the network.

It works, connects everything, is intelligent, was built with the front line — and the network keeps control.

Talk to the team →